vineri, 23 iulie 2010
vineri, 2 iulie 2010
Top Search Engine Ranks- The Only Secret You Need- Explained
by: John Krycek
The top three search pages- the only place you�ll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do� the same chance the big guys have! Do a search for Internet marketing or some derivative of that and you�ll be thrown into an expanding mass of theories, techniques, methodologies, scams and some actual useful information. Sorting through the latest trends, applying them to your site, and most importantly understanding what you�re doing can be confusing to say the least. Before we discuss how to get on top, let�s define some of the different players on the field.
If you�ve guessed it�s not about which strategy to use, but rather how to use each strategy effectively, you�re headed down the right path. I�m going to show you that all of these techniques share one common thread� you master that, and you�re in the big leagues!
Here�s the team line up in the current Internet marketing playing field.
RSS
RSS stands for Really Simple Syndication. It�s a kind of programming language format that lets you share news headlines and stories through a type of Internet address called an �RSS feed.� You can import these feeds into your site so you have the latest headlines from news around the world.
But the great part about them is that feeds exist for almost every subject matter, in every genre you can think of. Track a couple down that pump news about your business subject matter and you have juicy, up to date dynamic content on your web page to attract visitors! You can even take it one step further.
It�s not that difficult to create your own RSS feed. In this case, you�re actually writing the news about your business. People around the world can then display your information on their websites. If you make those news stories factual, appealing, attractive and easy to read, you�re on your way to becoming a household name.
Link Popularity
Many would argue that this is the most crucial factor in search ranking today. You might have heard the �vote� analogy. Where every site that links to yours is like a vote for your site. The more sites you have linked to you, the more votes you have�the more votes, the higher your ranking.
That�s an extremely simplified definition. There�s a big curve ball though. Votes are not equal. Search engines weigh many factors about your site, your link text, the site that links to you, and the number and type of sites that link to it, just to name a few variables.
Link popularity is definitely a big contender in achieving high rankings. But, you don�t want to link to just anyone. And stay far away from link farms and free for all link sites. They usually cover a full gamut of different kinds of sites. They�re scams. And many are already banned from search engines and you will be penalized.
You want to stick with sites that are similar in theme and subject matter to yours. It's worth paying for some one way links to your site from well established, authoritative sources.
Articles
The concept of article marketing in terms of the Internet is two fold. If RSS were like a news ticker, articles would be the equivalent of magazines. Here�s how the process works. Write an article about one particular interesting facet of your business. An issue, current event or strategy that would peak interest in a likeminded reader are targets. Next, post your article for free on sites like content-articles.com and ezinearticles.com that store giant collections of articles. Post your article on groups like yahoogroups.com that announce new articles by particular category.
Then, a person in your related field is looking to fill their site with some well-written, interesting things that will keep people on their site. They select your article to publish and include it for all of their traffic to read.
How does this help your business? The key is in the very bottom of the article, in few lines of type called the resource box. Here, you put your name, and a well written (and varying) text link to your website. (This is part of the agreement. If someone wants to reproduce your words on their site they may do so for free. But they must include the resource box with the active links.)
Now, a search spider comes along and indexes your article on their site, with a link pointing right back to your site! And remember that links back to your site, in a search engine�s mind, mean that you must be important.
Secondly, people may want to learn more and follow the link right back to your site. Hint� post your articles on your own site too. If someone wants to read more of what you�ve written they have immediate access.
Blogs
According to Princeton University, a blog is a �web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies��
What makes blogs so exciting is that anyone can have a blog. It�s a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term �diary� conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.
Imagine that your passion is physics and you could read Einstein�s own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.
Search Engine Optimization
This is the combination of art, creative writing and statistical analysis that give your site viewers rich content and presents it to the search engines in the most efficient method of achieving you high ranks. Optimization includes researching keywords, analyzing your competition, having just the right keyword in just the right place on the page in just the right frequency in just the write line of code so the engine feels your page is relevant. It involves streamlining your code, placing things like CSS and Java and other scripts in external files. Search engines love text, not the framework that makes it look pretty on the page.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one example.
The consequences from these people trying to outmaneuver the search companies are chaotic and create virtual gridlock on the Internet. However, statistics overwhelmingly show 75-80 f site traffic comes from search engines. So search engine marketing must be an equally strong part of your web development thrust.
You think ok, but if search engines are always evolving to stay a step ahead of the abusers, what if I manage to get my site way high on the list, only to be at the bottom again because a modification in the search-ranking algorithm is made. Suddenly my top 10 results plummeted to position 880 overnight. That�s pretty upsetting, not to mention a huge waste of money.
The Secret
Diversify
Don�t rely only on keywords in your pages to get to the top. Like you would diversify a stock portfolio, write some articles, make sure you get yourself listed on good, quality directories and sites, and optimize your code. Develop an Internet marketing plan that won�t cause you to plunge in the search ranks because of an algorithm change. Insert appropriately the eggs in one basket clich� here.
The Common Thread
RSS feeds, articles, link text, blogs� the combination of these and other methods will bring you to the top. But they have to be effectively consistent in one thing. They must all have superior content written for the end user, not the search engines. Remember; always sell to your potential customers, not the engines. Here�s why.
A search engine company�s goal is to provide the end user with the best, most relevant matches to a search inquiry. If they fail, the user moves to a different search engine. They don�t want to lose customers any more than you do. To keep a customer, a search must be matched to the best content. Period. No matter what defenses or blockades or changes they evolve with overnight. If they don�t provide results a user can use, they lose that user. And they wont allow that.
Therefore, only legitimate, quality content will be matched to the end users request. No matter what modifications to algorithms or stops to doorway pages or link farms a search engine company integrates into their defenses, they wont deviate from their goal of being the best. They can only do that by providing the best results.
An assortment of carefully planned and executed Internet marketing strategies and techniques will get you to the top. It does take some time, but your efforts must start with a solid foundation. You must look at the big picture. It�s not something that can be done in an evening, so don�t try. Instead, focus on building a well diversified skeletal system to your Internet marketing.
joi, 1 iulie 2010
Link Building Techniques
by: Henry James
Link building is a process of building inbound links with other websites. All the Internet marketers adopt a variety of link building techniques to raise their links� popularity. Link popularity paces up their e-business by increasing the targeted traffic on their websites. You can find the quality links of useful websites in the search engines, web directories, ezines and newsletters as well. The quality links are built by you to increase the link popularity of your website. A website with a greater number of links has good link popularity. Suppose a website has a 200 hundred quality links. The link popularity of the website is 200. The higher this number goes, the chances of a better ranking increase along.
Apart from the inbound links, other links like outgoing links and internal links are important as well. Inbound links are the links mentioned by the other websites that take a user to your website. And link building techniques primarily stress on building the quality inbound links.
Inbound links can be generated by having a reciprocal linking program. According to link building techniques, first you have to give the outbound link. It is the link of other websites on your website. Then you can send a link request to the other websites. The process takes a long time. You must be active enough to pace up the negotiations by you.
It is also suggested by the experts to link up with your competitors. The competitor�s websites offer the information on the same subject. You may be thinking about the fact that why should you advertise for your competitor. But it is not so. Building reciprocal linking with the competitors will only create healthy competition for you. It is profitable for both the rivals. Your rival will be doing the same job of advertisement for you.
Now focus on the fact that the search engines do not consider useless links. For, the useless links do not provide any information related to your site. So you must adopt the apt techniques for building the useful links.
One of the successful link building techniques is writing articles. You must be aware of the fact that a user logs in to your website for a particular set of information. So, the information provided by you must be relevant to welcome the visitor. Thus writing articles is the best way to increase your link popularity. In fact good content also attract other sites to link to your website.
Also, the content must be rich in keywords. You can search for the most popular keywords and then use them in your articles. This will increase your keyword density. Keyword density is also necessary for link building.
Submitting your links to a good web directory is also one of the common link building techniques. A web directory is the directory where you can find all the links of a number of websites around the world. The web directories are a good source of inbound links.
The sites looking for links search the web directory and add the suitable links. You can also get you self-registered to a popular web directory. But while adding the links to your website, keep one thing in mind that the links should be primarily of good quality. The quality of links is as important as the number of links.
Following these link popularity techniques can really fulfill your desire to be ranked among the top ten websites in one of the most popular search engines like Google.
marți, 22 iunie 2010
Link Building Campaign Strategies
by: Henry James
Worried about the low page ranking of your website? A link building campaign is the best way to rescue your dipping website. By effective link building campaign or by building link popularity, you will certainly raise the page rank of your website. Link building simply refers to the number of websites linked to your website. A higher number of links in the website indicates its popularity and good Internet traffic. In fact, link building or link popularity is one of the main decisive factors to rank a website among the top ten results of a search engine. Indeed link popularity of your website is the most important factor for assuring your strong Internet presence. Thus you should launch a link building campaign to gain benefits of the link popularity. Many people cannot gain the desired link popularity because of faulty link building strategies. So kiss your worries and know for sure the effective link building campaign strategies via this article.
Strategy 1: For carrying out an effective link building campaign, the quality of links is more important than the quantity of links. So you should link with the good websites and avoid linking with the junk links. The good links for you are the ones that are related to your business line. And the junk links (not related with your website) will only dip your page ratings even down.
Strategy 2: A good linking campaign is about establishing a market position in the strong competitive atmosphere. You must be aware of the fact that whenever the potential customers want any information on a particular subject they go to a search engine and search for the topic. The most important fact regarding a link is that it must be capable of providing relevant information for the query put up by the user. If the link takes them away from their query it is not a good link. Such links will slash the ratings of your websites down.
Strategy 3: The link building campaign must be aimed at searching efficient and targeted links for your website. You can search a link on a search engine. But before adding the links to your website consider the link�s relevance. Ask yourself whether, the visitors of your website would like to go to these links? Does this link provided have the content matching to your content? If answer is all yes, then add the link.
Strategy 4: After adding a link you can expect the reciprocal linking by the other websites. This means that when you add the link of a website to your website, the website will also add your link on itself. So, you will be successful in building reciprocal links as well.
Strategy 5: Link building campaign can be a great success if you float your newsletters to the news lines on the Internet Your website information will be moved across the Internet with the help of many ezines. The ezines are a good source to get links. Look for the sites that offer to publish the articles. Get your articles on the Internet and provide your link.
Strategy 6: You can get a number of URLs of various useful sites for linking up with your sites by making a search on the search engine. After getting the links of the sites you can add their links to your websites as well.
A link building campaign is a must for the website promotion. The campaign should be inclined at focusing the right links that provide targeted Internet traffic. This will keep the visitors happy and help you to be successful in the search engines� ratings as well.
vineri, 14 mai 2010
Web Site Marketing Strategy - Article Submission To Article Directories
Every website needs traffic. It�s pretty simple really. No matter how wonderful your website design is, it will just squander in no man's land if no one ends up visiting it. Obviously, if you have a business enterprise being run on your web site, the need for traffic becomes an absolute necessity, since without traffic, no one visits the site which means you get no business. Your automatic recurring income stream is dependent on the number of visitors you will receive as you drive traffic to your web site.
As far as getting web site traffic goes, there are many ways to accomplish this. There are some that market a guaranteed number of "hits" if you pay a specific price per quantity of hits. There are some companies that offer deliver bulk traffic for a certain period of time, say for a month or two if you pay a certain price. Then there are viral marketing campaigns in which you have a product embedded with your web site link that gets passed around (usually for free) to other marketers. After a while, your website link is in view of a lot different people and if the links are clicked, your web site receives traffic.
These methods of driving web site traffic are well and good; some offer more benefit than others, most definitely. These methods, especially lead or "targeted" hit purchases, will cost you significant dollars over time and may or may not prove to be beneficial for the money.
I have found one tactic that will definitely drive targeted web site traffic to your site.
The method I am talking about to get more web site traffic is called article submission marketing. It is a powerful strategy that will end up giving you many backlinks to your web site, without you having to lift a finger once your articles have been submitted to article directories. Because of this, article marketing is now very popular among the internet marketers.
How does article submission marketing work? Well, all you have to do is to write an article on a topic that has some informative content to it. The topic of your article should obviously be about what your web site is about. This is so that people that read would read your article, will also be interested in going to your web site, because the content of the article and the content of the web site are based on the same or a similar topic.
You don't even really need to know much about the subject you are writing the article about since there are resources available that you can use to provide a baseline that would have enough informative content in it to get your article started. Generally, a 350 to 900 word article is all that is needed.
Once you have written the article, you need to submit it to an article directory to get it published. There are many article directories to submit to. A few good article directories I know of are mentioned here http://www.theonlinearticleplace.com, http://www.goarticles.com, http://www.articlefactory.com, http://www.ezinearticles.com and http://www.articlecity.com. Once the article submission is completed to one article directory, continue to submit to others.
At the very end of your article, you should include a resource box. The resource box contains a short bio about you as well as a link to your web site. Then, once your article has been submitted to many article directories, your link on the directory will provide a one way backlink to your web site, which is great for search engines to recognize your site as one that is relevent for the topic you wrote about (and what your website is about).
Now, every time a user visits the article directory and reads your article, three benefits would result:
1. In the mind of the reader, you would be branded as an expert of the topic you wrote about.
2. Your link will get exposure from article submission to any directories it ends up on.
3. Copies of your article may be put on a reader's own web site, giving you even more backlinks from those new sites your article is now hosted on.
Article directories appear prominently in search engine results because of all the content they contain. If you have written your articles to make good use of relevant keywords of your topic, there would be a better chance that the page where it will be hosted would appear in the results page of many related search queries. Article submission marketing is the best and cheapest way to get backlinks that you could ever want in the world of web site marketing!
Additionally, editors of electronic magazines, or eZines, as well as webmasters, regularly browse through article directories looking for articles they could use as content for their newsletters or their sites. If they find your article to be of interest and decide to copy it for republishing, they may providing they keep your resource box intact. This is to avoid copyright infringement. When this is done, it gives your link even more exposure because now it is being hosted on even more web sites, article dirtectories, ezines, etc.
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.
Obviously, possessing some writing skills would make the process easier. But if you are not blessed with such skills, or if you simply don�t have the time to prepare your own articles, you could always hire the services of a ghostwriter. The going rate of a 500 word article these days is somewhere in the vicinity of $5 to $15. Any amount below this range would be a bargain. Just make sure that the ghostwriter is perfectly qualified for the job and that he formally agrees to provide you with original material.
Imagine the power of article submission marketing when your mass quantites of articles are submitted to the many article directories. Talk about bang for the buck - or in this case no bucks!
In summary, article submission marketing is simply amazing in its simplicity and power. If you have not yet tried this strategy, do so as soon as possible, and it will be sure not to fail you.
As far as getting web site traffic goes, there are many ways to accomplish this. There are some that market a guaranteed number of "hits" if you pay a specific price per quantity of hits. There are some companies that offer deliver bulk traffic for a certain period of time, say for a month or two if you pay a certain price. Then there are viral marketing campaigns in which you have a product embedded with your web site link that gets passed around (usually for free) to other marketers. After a while, your website link is in view of a lot different people and if the links are clicked, your web site receives traffic.
These methods of driving web site traffic are well and good; some offer more benefit than others, most definitely. These methods, especially lead or "targeted" hit purchases, will cost you significant dollars over time and may or may not prove to be beneficial for the money.
I have found one tactic that will definitely drive targeted web site traffic to your site.
The method I am talking about to get more web site traffic is called article submission marketing. It is a powerful strategy that will end up giving you many backlinks to your web site, without you having to lift a finger once your articles have been submitted to article directories. Because of this, article marketing is now very popular among the internet marketers.
How does article submission marketing work? Well, all you have to do is to write an article on a topic that has some informative content to it. The topic of your article should obviously be about what your web site is about. This is so that people that read would read your article, will also be interested in going to your web site, because the content of the article and the content of the web site are based on the same or a similar topic.
You don't even really need to know much about the subject you are writing the article about since there are resources available that you can use to provide a baseline that would have enough informative content in it to get your article started. Generally, a 350 to 900 word article is all that is needed.
Once you have written the article, you need to submit it to an article directory to get it published. There are many article directories to submit to. A few good article directories I know of are mentioned here http://www.theonlinearticleplace.com, http://www.goarticles.com, http://www.articlefactory.com, http://www.ezinearticles.com and http://www.articlecity.com. Once the article submission is completed to one article directory, continue to submit to others.
At the very end of your article, you should include a resource box. The resource box contains a short bio about you as well as a link to your web site. Then, once your article has been submitted to many article directories, your link on the directory will provide a one way backlink to your web site, which is great for search engines to recognize your site as one that is relevent for the topic you wrote about (and what your website is about).
Now, every time a user visits the article directory and reads your article, three benefits would result:
1. In the mind of the reader, you would be branded as an expert of the topic you wrote about.
2. Your link will get exposure from article submission to any directories it ends up on.
3. Copies of your article may be put on a reader's own web site, giving you even more backlinks from those new sites your article is now hosted on.
Article directories appear prominently in search engine results because of all the content they contain. If you have written your articles to make good use of relevant keywords of your topic, there would be a better chance that the page where it will be hosted would appear in the results page of many related search queries. Article submission marketing is the best and cheapest way to get backlinks that you could ever want in the world of web site marketing!
Additionally, editors of electronic magazines, or eZines, as well as webmasters, regularly browse through article directories looking for articles they could use as content for their newsletters or their sites. If they find your article to be of interest and decide to copy it for republishing, they may providing they keep your resource box intact. This is to avoid copyright infringement. When this is done, it gives your link even more exposure because now it is being hosted on even more web sites, article dirtectories, ezines, etc.
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.
Obviously, possessing some writing skills would make the process easier. But if you are not blessed with such skills, or if you simply don�t have the time to prepare your own articles, you could always hire the services of a ghostwriter. The going rate of a 500 word article these days is somewhere in the vicinity of $5 to $15. Any amount below this range would be a bargain. Just make sure that the ghostwriter is perfectly qualified for the job and that he formally agrees to provide you with original material.
Imagine the power of article submission marketing when your mass quantites of articles are submitted to the many article directories. Talk about bang for the buck - or in this case no bucks!
In summary, article submission marketing is simply amazing in its simplicity and power. If you have not yet tried this strategy, do so as soon as possible, and it will be sure not to fail you.
miercuri, 21 aprilie 2010
luni, 19 aprilie 2010
Link Building Campaign Strategies
by: Henry James |
| Worried about the low page ranking of your website? A link building campaign is the best way to rescue your dipping website. By effective link building campaign or by building link popularity, you will certainly raise the page rank of your website. Link building simply refers to the number of websites linked to your website. A higher number of links in the website indicates its popularity and good Internet traffic. In fact, link building or link popularity is one of the main decisive factors to rank a website among the top ten results of a search engine. Indeed link popularity of your website is the most important factor for assuring your strong Internet presence. Thus you should launch a link building campaign to gain benefits of the link popularity. Many people cannot gain the desired link popularity because of faulty link building strategies. So kiss your worries and know for sure the effective link building campaign strategies via this article. Strategy 1: For carrying out an effective link building campaign, the quality of links is more important than the quantity of links. So you should link with the good websites and avoid linking with the junk links. The good links for you are the ones that are related to your business line. And the junk links (not related with your website) will only dip your page ratings even down. Strategy 2: A good linking campaign is about establishing a market position in the strong competitive atmosphere. You must be aware of the fact that whenever the potential customers want any information on a particular subject they go to a search engine and search for the topic. The most important fact regarding a link is that it must be capable of providing relevant information for the query put up by the user. If the link takes them away from their query it is not a good link. Such links will slash the ratings of your websites down. Strategy 3: The link building campaign must be aimed at searching efficient and targeted links for your website. You can search a link on a search engine. But before adding the links to your website consider the link�s relevance. Ask yourself whether, the visitors of your website would like to go to these links? Does this link provided have the content matching to your content? If answer is all yes, then add the link. Strategy 4: After adding a link you can expect the reciprocal linking by the other websites. This means that when you add the link of a website to your website, the website will also add your link on itself. So, you will be successful in building reciprocal links as well. Strategy 5: Link building campaign can be a great success if you float your newsletters to the news lines on the Internet Your website information will be moved across the Internet with the help of many ezines. The ezines are a good source to get links. Look for the sites that offer to publish the articles. Get your articles on the Internet and provide your link. Strategy 6: You can get a number of URLs of various useful sites for linking up with your sites by making a search on the search engine. After getting the links of the sites you can add their links to your websites as well. A link building campaign is a must for the website promotion. The campaign should be inclined at focusing the right links that provide targeted Internet traffic. This will keep the visitors happy and help you to be successful in the search engines� ratings as well. About the author: Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com Circulated by Article Emporium |
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