vineri, 23 iulie 2010
vineri, 2 iulie 2010
Top Search Engine Ranks- The Only Secret You Need- Explained
by: John Krycek
The top three search pages- the only place you�ll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do� the same chance the big guys have! Do a search for Internet marketing or some derivative of that and you�ll be thrown into an expanding mass of theories, techniques, methodologies, scams and some actual useful information. Sorting through the latest trends, applying them to your site, and most importantly understanding what you�re doing can be confusing to say the least. Before we discuss how to get on top, let�s define some of the different players on the field.
If you�ve guessed it�s not about which strategy to use, but rather how to use each strategy effectively, you�re headed down the right path. I�m going to show you that all of these techniques share one common thread� you master that, and you�re in the big leagues!
Here�s the team line up in the current Internet marketing playing field.
RSS
RSS stands for Really Simple Syndication. It�s a kind of programming language format that lets you share news headlines and stories through a type of Internet address called an �RSS feed.� You can import these feeds into your site so you have the latest headlines from news around the world.
But the great part about them is that feeds exist for almost every subject matter, in every genre you can think of. Track a couple down that pump news about your business subject matter and you have juicy, up to date dynamic content on your web page to attract visitors! You can even take it one step further.
It�s not that difficult to create your own RSS feed. In this case, you�re actually writing the news about your business. People around the world can then display your information on their websites. If you make those news stories factual, appealing, attractive and easy to read, you�re on your way to becoming a household name.
Link Popularity
Many would argue that this is the most crucial factor in search ranking today. You might have heard the �vote� analogy. Where every site that links to yours is like a vote for your site. The more sites you have linked to you, the more votes you have�the more votes, the higher your ranking.
That�s an extremely simplified definition. There�s a big curve ball though. Votes are not equal. Search engines weigh many factors about your site, your link text, the site that links to you, and the number and type of sites that link to it, just to name a few variables.
Link popularity is definitely a big contender in achieving high rankings. But, you don�t want to link to just anyone. And stay far away from link farms and free for all link sites. They usually cover a full gamut of different kinds of sites. They�re scams. And many are already banned from search engines and you will be penalized.
You want to stick with sites that are similar in theme and subject matter to yours. It's worth paying for some one way links to your site from well established, authoritative sources.
Articles
The concept of article marketing in terms of the Internet is two fold. If RSS were like a news ticker, articles would be the equivalent of magazines. Here�s how the process works. Write an article about one particular interesting facet of your business. An issue, current event or strategy that would peak interest in a likeminded reader are targets. Next, post your article for free on sites like content-articles.com and ezinearticles.com that store giant collections of articles. Post your article on groups like yahoogroups.com that announce new articles by particular category.
Then, a person in your related field is looking to fill their site with some well-written, interesting things that will keep people on their site. They select your article to publish and include it for all of their traffic to read.
How does this help your business? The key is in the very bottom of the article, in few lines of type called the resource box. Here, you put your name, and a well written (and varying) text link to your website. (This is part of the agreement. If someone wants to reproduce your words on their site they may do so for free. But they must include the resource box with the active links.)
Now, a search spider comes along and indexes your article on their site, with a link pointing right back to your site! And remember that links back to your site, in a search engine�s mind, mean that you must be important.
Secondly, people may want to learn more and follow the link right back to your site. Hint� post your articles on your own site too. If someone wants to read more of what you�ve written they have immediate access.
Blogs
According to Princeton University, a blog is a �web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies��
What makes blogs so exciting is that anyone can have a blog. It�s a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term �diary� conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.
Imagine that your passion is physics and you could read Einstein�s own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.
Search Engine Optimization
This is the combination of art, creative writing and statistical analysis that give your site viewers rich content and presents it to the search engines in the most efficient method of achieving you high ranks. Optimization includes researching keywords, analyzing your competition, having just the right keyword in just the right place on the page in just the right frequency in just the write line of code so the engine feels your page is relevant. It involves streamlining your code, placing things like CSS and Java and other scripts in external files. Search engines love text, not the framework that makes it look pretty on the page.
The Dilemma
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one example.
The consequences from these people trying to outmaneuver the search companies are chaotic and create virtual gridlock on the Internet. However, statistics overwhelmingly show 75-80 f site traffic comes from search engines. So search engine marketing must be an equally strong part of your web development thrust.
You think ok, but if search engines are always evolving to stay a step ahead of the abusers, what if I manage to get my site way high on the list, only to be at the bottom again because a modification in the search-ranking algorithm is made. Suddenly my top 10 results plummeted to position 880 overnight. That�s pretty upsetting, not to mention a huge waste of money.
The Secret
Diversify
Don�t rely only on keywords in your pages to get to the top. Like you would diversify a stock portfolio, write some articles, make sure you get yourself listed on good, quality directories and sites, and optimize your code. Develop an Internet marketing plan that won�t cause you to plunge in the search ranks because of an algorithm change. Insert appropriately the eggs in one basket clich� here.
The Common Thread
RSS feeds, articles, link text, blogs� the combination of these and other methods will bring you to the top. But they have to be effectively consistent in one thing. They must all have superior content written for the end user, not the search engines. Remember; always sell to your potential customers, not the engines. Here�s why.
A search engine company�s goal is to provide the end user with the best, most relevant matches to a search inquiry. If they fail, the user moves to a different search engine. They don�t want to lose customers any more than you do. To keep a customer, a search must be matched to the best content. Period. No matter what defenses or blockades or changes they evolve with overnight. If they don�t provide results a user can use, they lose that user. And they wont allow that.
Therefore, only legitimate, quality content will be matched to the end users request. No matter what modifications to algorithms or stops to doorway pages or link farms a search engine company integrates into their defenses, they wont deviate from their goal of being the best. They can only do that by providing the best results.
An assortment of carefully planned and executed Internet marketing strategies and techniques will get you to the top. It does take some time, but your efforts must start with a solid foundation. You must look at the big picture. It�s not something that can be done in an evening, so don�t try. Instead, focus on building a well diversified skeletal system to your Internet marketing.
joi, 1 iulie 2010
Link Building Techniques
by: Henry James
Link building is a process of building inbound links with other websites. All the Internet marketers adopt a variety of link building techniques to raise their links� popularity. Link popularity paces up their e-business by increasing the targeted traffic on their websites. You can find the quality links of useful websites in the search engines, web directories, ezines and newsletters as well. The quality links are built by you to increase the link popularity of your website. A website with a greater number of links has good link popularity. Suppose a website has a 200 hundred quality links. The link popularity of the website is 200. The higher this number goes, the chances of a better ranking increase along.
Apart from the inbound links, other links like outgoing links and internal links are important as well. Inbound links are the links mentioned by the other websites that take a user to your website. And link building techniques primarily stress on building the quality inbound links.
Inbound links can be generated by having a reciprocal linking program. According to link building techniques, first you have to give the outbound link. It is the link of other websites on your website. Then you can send a link request to the other websites. The process takes a long time. You must be active enough to pace up the negotiations by you.
It is also suggested by the experts to link up with your competitors. The competitor�s websites offer the information on the same subject. You may be thinking about the fact that why should you advertise for your competitor. But it is not so. Building reciprocal linking with the competitors will only create healthy competition for you. It is profitable for both the rivals. Your rival will be doing the same job of advertisement for you.
Now focus on the fact that the search engines do not consider useless links. For, the useless links do not provide any information related to your site. So you must adopt the apt techniques for building the useful links.
One of the successful link building techniques is writing articles. You must be aware of the fact that a user logs in to your website for a particular set of information. So, the information provided by you must be relevant to welcome the visitor. Thus writing articles is the best way to increase your link popularity. In fact good content also attract other sites to link to your website.
Also, the content must be rich in keywords. You can search for the most popular keywords and then use them in your articles. This will increase your keyword density. Keyword density is also necessary for link building.
Submitting your links to a good web directory is also one of the common link building techniques. A web directory is the directory where you can find all the links of a number of websites around the world. The web directories are a good source of inbound links.
The sites looking for links search the web directory and add the suitable links. You can also get you self-registered to a popular web directory. But while adding the links to your website, keep one thing in mind that the links should be primarily of good quality. The quality of links is as important as the number of links.
Following these link popularity techniques can really fulfill your desire to be ranked among the top ten websites in one of the most popular search engines like Google.
marți, 22 iunie 2010
Link Building Campaign Strategies
by: Henry James
Worried about the low page ranking of your website? A link building campaign is the best way to rescue your dipping website. By effective link building campaign or by building link popularity, you will certainly raise the page rank of your website. Link building simply refers to the number of websites linked to your website. A higher number of links in the website indicates its popularity and good Internet traffic. In fact, link building or link popularity is one of the main decisive factors to rank a website among the top ten results of a search engine. Indeed link popularity of your website is the most important factor for assuring your strong Internet presence. Thus you should launch a link building campaign to gain benefits of the link popularity. Many people cannot gain the desired link popularity because of faulty link building strategies. So kiss your worries and know for sure the effective link building campaign strategies via this article.
Strategy 1: For carrying out an effective link building campaign, the quality of links is more important than the quantity of links. So you should link with the good websites and avoid linking with the junk links. The good links for you are the ones that are related to your business line. And the junk links (not related with your website) will only dip your page ratings even down.
Strategy 2: A good linking campaign is about establishing a market position in the strong competitive atmosphere. You must be aware of the fact that whenever the potential customers want any information on a particular subject they go to a search engine and search for the topic. The most important fact regarding a link is that it must be capable of providing relevant information for the query put up by the user. If the link takes them away from their query it is not a good link. Such links will slash the ratings of your websites down.
Strategy 3: The link building campaign must be aimed at searching efficient and targeted links for your website. You can search a link on a search engine. But before adding the links to your website consider the link�s relevance. Ask yourself whether, the visitors of your website would like to go to these links? Does this link provided have the content matching to your content? If answer is all yes, then add the link.
Strategy 4: After adding a link you can expect the reciprocal linking by the other websites. This means that when you add the link of a website to your website, the website will also add your link on itself. So, you will be successful in building reciprocal links as well.
Strategy 5: Link building campaign can be a great success if you float your newsletters to the news lines on the Internet Your website information will be moved across the Internet with the help of many ezines. The ezines are a good source to get links. Look for the sites that offer to publish the articles. Get your articles on the Internet and provide your link.
Strategy 6: You can get a number of URLs of various useful sites for linking up with your sites by making a search on the search engine. After getting the links of the sites you can add their links to your websites as well.
A link building campaign is a must for the website promotion. The campaign should be inclined at focusing the right links that provide targeted Internet traffic. This will keep the visitors happy and help you to be successful in the search engines� ratings as well.
vineri, 14 mai 2010
Web Site Marketing Strategy - Article Submission To Article Directories
Every website needs traffic. It�s pretty simple really. No matter how wonderful your website design is, it will just squander in no man's land if no one ends up visiting it. Obviously, if you have a business enterprise being run on your web site, the need for traffic becomes an absolute necessity, since without traffic, no one visits the site which means you get no business. Your automatic recurring income stream is dependent on the number of visitors you will receive as you drive traffic to your web site.
As far as getting web site traffic goes, there are many ways to accomplish this. There are some that market a guaranteed number of "hits" if you pay a specific price per quantity of hits. There are some companies that offer deliver bulk traffic for a certain period of time, say for a month or two if you pay a certain price. Then there are viral marketing campaigns in which you have a product embedded with your web site link that gets passed around (usually for free) to other marketers. After a while, your website link is in view of a lot different people and if the links are clicked, your web site receives traffic.
These methods of driving web site traffic are well and good; some offer more benefit than others, most definitely. These methods, especially lead or "targeted" hit purchases, will cost you significant dollars over time and may or may not prove to be beneficial for the money.
I have found one tactic that will definitely drive targeted web site traffic to your site.
The method I am talking about to get more web site traffic is called article submission marketing. It is a powerful strategy that will end up giving you many backlinks to your web site, without you having to lift a finger once your articles have been submitted to article directories. Because of this, article marketing is now very popular among the internet marketers.
How does article submission marketing work? Well, all you have to do is to write an article on a topic that has some informative content to it. The topic of your article should obviously be about what your web site is about. This is so that people that read would read your article, will also be interested in going to your web site, because the content of the article and the content of the web site are based on the same or a similar topic.
You don't even really need to know much about the subject you are writing the article about since there are resources available that you can use to provide a baseline that would have enough informative content in it to get your article started. Generally, a 350 to 900 word article is all that is needed.
Once you have written the article, you need to submit it to an article directory to get it published. There are many article directories to submit to. A few good article directories I know of are mentioned here http://www.theonlinearticleplace.com, http://www.goarticles.com, http://www.articlefactory.com, http://www.ezinearticles.com and http://www.articlecity.com. Once the article submission is completed to one article directory, continue to submit to others.
At the very end of your article, you should include a resource box. The resource box contains a short bio about you as well as a link to your web site. Then, once your article has been submitted to many article directories, your link on the directory will provide a one way backlink to your web site, which is great for search engines to recognize your site as one that is relevent for the topic you wrote about (and what your website is about).
Now, every time a user visits the article directory and reads your article, three benefits would result:
1. In the mind of the reader, you would be branded as an expert of the topic you wrote about.
2. Your link will get exposure from article submission to any directories it ends up on.
3. Copies of your article may be put on a reader's own web site, giving you even more backlinks from those new sites your article is now hosted on.
Article directories appear prominently in search engine results because of all the content they contain. If you have written your articles to make good use of relevant keywords of your topic, there would be a better chance that the page where it will be hosted would appear in the results page of many related search queries. Article submission marketing is the best and cheapest way to get backlinks that you could ever want in the world of web site marketing!
Additionally, editors of electronic magazines, or eZines, as well as webmasters, regularly browse through article directories looking for articles they could use as content for their newsletters or their sites. If they find your article to be of interest and decide to copy it for republishing, they may providing they keep your resource box intact. This is to avoid copyright infringement. When this is done, it gives your link even more exposure because now it is being hosted on even more web sites, article dirtectories, ezines, etc.
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.
Obviously, possessing some writing skills would make the process easier. But if you are not blessed with such skills, or if you simply don�t have the time to prepare your own articles, you could always hire the services of a ghostwriter. The going rate of a 500 word article these days is somewhere in the vicinity of $5 to $15. Any amount below this range would be a bargain. Just make sure that the ghostwriter is perfectly qualified for the job and that he formally agrees to provide you with original material.
Imagine the power of article submission marketing when your mass quantites of articles are submitted to the many article directories. Talk about bang for the buck - or in this case no bucks!
In summary, article submission marketing is simply amazing in its simplicity and power. If you have not yet tried this strategy, do so as soon as possible, and it will be sure not to fail you.
As far as getting web site traffic goes, there are many ways to accomplish this. There are some that market a guaranteed number of "hits" if you pay a specific price per quantity of hits. There are some companies that offer deliver bulk traffic for a certain period of time, say for a month or two if you pay a certain price. Then there are viral marketing campaigns in which you have a product embedded with your web site link that gets passed around (usually for free) to other marketers. After a while, your website link is in view of a lot different people and if the links are clicked, your web site receives traffic.
These methods of driving web site traffic are well and good; some offer more benefit than others, most definitely. These methods, especially lead or "targeted" hit purchases, will cost you significant dollars over time and may or may not prove to be beneficial for the money.
I have found one tactic that will definitely drive targeted web site traffic to your site.
The method I am talking about to get more web site traffic is called article submission marketing. It is a powerful strategy that will end up giving you many backlinks to your web site, without you having to lift a finger once your articles have been submitted to article directories. Because of this, article marketing is now very popular among the internet marketers.
How does article submission marketing work? Well, all you have to do is to write an article on a topic that has some informative content to it. The topic of your article should obviously be about what your web site is about. This is so that people that read would read your article, will also be interested in going to your web site, because the content of the article and the content of the web site are based on the same or a similar topic.
You don't even really need to know much about the subject you are writing the article about since there are resources available that you can use to provide a baseline that would have enough informative content in it to get your article started. Generally, a 350 to 900 word article is all that is needed.
Once you have written the article, you need to submit it to an article directory to get it published. There are many article directories to submit to. A few good article directories I know of are mentioned here http://www.theonlinearticleplace.com, http://www.goarticles.com, http://www.articlefactory.com, http://www.ezinearticles.com and http://www.articlecity.com. Once the article submission is completed to one article directory, continue to submit to others.
At the very end of your article, you should include a resource box. The resource box contains a short bio about you as well as a link to your web site. Then, once your article has been submitted to many article directories, your link on the directory will provide a one way backlink to your web site, which is great for search engines to recognize your site as one that is relevent for the topic you wrote about (and what your website is about).
Now, every time a user visits the article directory and reads your article, three benefits would result:
1. In the mind of the reader, you would be branded as an expert of the topic you wrote about.
2. Your link will get exposure from article submission to any directories it ends up on.
3. Copies of your article may be put on a reader's own web site, giving you even more backlinks from those new sites your article is now hosted on.
Article directories appear prominently in search engine results because of all the content they contain. If you have written your articles to make good use of relevant keywords of your topic, there would be a better chance that the page where it will be hosted would appear in the results page of many related search queries. Article submission marketing is the best and cheapest way to get backlinks that you could ever want in the world of web site marketing!
Additionally, editors of electronic magazines, or eZines, as well as webmasters, regularly browse through article directories looking for articles they could use as content for their newsletters or their sites. If they find your article to be of interest and decide to copy it for republishing, they may providing they keep your resource box intact. This is to avoid copyright infringement. When this is done, it gives your link even more exposure because now it is being hosted on even more web sites, article dirtectories, ezines, etc.
The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories.
Obviously, possessing some writing skills would make the process easier. But if you are not blessed with such skills, or if you simply don�t have the time to prepare your own articles, you could always hire the services of a ghostwriter. The going rate of a 500 word article these days is somewhere in the vicinity of $5 to $15. Any amount below this range would be a bargain. Just make sure that the ghostwriter is perfectly qualified for the job and that he formally agrees to provide you with original material.
Imagine the power of article submission marketing when your mass quantites of articles are submitted to the many article directories. Talk about bang for the buck - or in this case no bucks!
In summary, article submission marketing is simply amazing in its simplicity and power. If you have not yet tried this strategy, do so as soon as possible, and it will be sure not to fail you.
miercuri, 21 aprilie 2010
luni, 19 aprilie 2010
Link Building Campaign Strategies
by: Henry James |
| Worried about the low page ranking of your website? A link building campaign is the best way to rescue your dipping website. By effective link building campaign or by building link popularity, you will certainly raise the page rank of your website. Link building simply refers to the number of websites linked to your website. A higher number of links in the website indicates its popularity and good Internet traffic. In fact, link building or link popularity is one of the main decisive factors to rank a website among the top ten results of a search engine. Indeed link popularity of your website is the most important factor for assuring your strong Internet presence. Thus you should launch a link building campaign to gain benefits of the link popularity. Many people cannot gain the desired link popularity because of faulty link building strategies. So kiss your worries and know for sure the effective link building campaign strategies via this article. Strategy 1: For carrying out an effective link building campaign, the quality of links is more important than the quantity of links. So you should link with the good websites and avoid linking with the junk links. The good links for you are the ones that are related to your business line. And the junk links (not related with your website) will only dip your page ratings even down. Strategy 2: A good linking campaign is about establishing a market position in the strong competitive atmosphere. You must be aware of the fact that whenever the potential customers want any information on a particular subject they go to a search engine and search for the topic. The most important fact regarding a link is that it must be capable of providing relevant information for the query put up by the user. If the link takes them away from their query it is not a good link. Such links will slash the ratings of your websites down. Strategy 3: The link building campaign must be aimed at searching efficient and targeted links for your website. You can search a link on a search engine. But before adding the links to your website consider the link�s relevance. Ask yourself whether, the visitors of your website would like to go to these links? Does this link provided have the content matching to your content? If answer is all yes, then add the link. Strategy 4: After adding a link you can expect the reciprocal linking by the other websites. This means that when you add the link of a website to your website, the website will also add your link on itself. So, you will be successful in building reciprocal links as well. Strategy 5: Link building campaign can be a great success if you float your newsletters to the news lines on the Internet Your website information will be moved across the Internet with the help of many ezines. The ezines are a good source to get links. Look for the sites that offer to publish the articles. Get your articles on the Internet and provide your link. Strategy 6: You can get a number of URLs of various useful sites for linking up with your sites by making a search on the search engine. After getting the links of the sites you can add their links to your websites as well. A link building campaign is a must for the website promotion. The campaign should be inclined at focusing the right links that provide targeted Internet traffic. This will keep the visitors happy and help you to be successful in the search engines� ratings as well. About the author: Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com Circulated by Article Emporium |
luni, 5 aprilie 2010
miercuri, 31 martie 2010
Submit Articles and get Free traffic, content and backlinks!
by: Mike Baker |
| Skyrocket the incoming links pointing to your website - Search engines love links. They use links as a guage for determining how "important" your website is. Search engines view each link pointing to your site as a "vote" and the more votes your website receives, the higher the rankings! Dramatically boost your website traffic, sales, and newsletter optins - When you submit articles to Free Article Search, your articles are picked up by other websites, featured in newsletters, and sent out in ezines. This will create additional traffic and result in more exposure! Gain "expert" status and become recognized as an authority in your field - By publishing information packed articles, you'll soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise! Enjoy a flood of 100% free, targeted traffic for years to come - Once you submit your articles and others begin using them, you'll enjoy a flood of free traffic that will come rolling in and it won't cost you a dime. You'll never have to rely on search engines for this free traffic and you won't be able to stop it even if you try! If you are a website owner or a newsletter/ezine publisher, Free Article Search provides you with a dynamic resource of relevant, on topic content that you can use free of charge. Just grab the articles you want to use, leave them in their original state complete with the resource box providing credit to the author, and use as you wish! Free Article Search.com has many different categories of content just waiting for you to uncover! Here are some ideas for using the content in our directory to benefit you: Use the articles in our directory on your website to provide your visitors with more useful content and keep them coming back for more. Use our articles on your blog to keep it fresh and updated daily with great information. Send our articles out to your newsletter or ezine subscribers and provide them with fresh insights on the most popular of today's topics. No matter how you end up using Free Article Search, we're sure that you'll benefit greatly and we hope that you continue using our directory for years and years to come as we continue to grow. We're always looking for ways to improve so if you have a suggestion, don't hesitate to let us know! Regards, Mike Baker About the author: Mike Baker is the owner of http://www.free-article-search.com His site is for free article submission. Circulated by Article Emporium |
Professional Traffic Building Tips
by: Jason Martin |
| Let�s face it; the Internet is cluttered with all sorts of guides about increasing traffic to your web site. Unfortunately, most of these guides are outdated or incomplete. In fact, many of the techniques being touted in them will get you in serious trouble. Wouldn�t you like to build up quality traffic that will stand the test of time? The key phrase is �test of time�. You don�t want to be a flash in the pan. FIRST THINGS FIRST Before you rush out to tell the world that your brand new web site is open for business, set it up properly. Do not even start to think about traffic if your web site still has broken links, empty content, and other unfinished business. While patience can be a hard thing to control, having some will pay off later. Once your web site is completely operational from top to bottom, you are ready to flood it with traffic. SEARCH ENGINES While there are many web sites out there which claim to be search engines, you only need to be concerned with a few of the major ones like Google, MSN, etc. You do not need to submit your web site to these engines�they will find you on their own once your web site is being linked from other web sites. Never pay for a service or software that does this function because it will be a complete waste of money. Anyone who tells you otherwise is either trying to sell you a product or lacks real experience on the matter. The goal is to get your web site linked on other related web sites, which will cause the search engines to index your web site and visit somewhat often to look for changes. DIRECTORIES Your first step to building a solid traffic foundation is to submit your site to good directories. Doing so will increase your incoming links, page rank and traffic. Many directories charge a fee for a listing�most are one-time fees. Following is a breakdown of some of the more important directories to get listed in. The ODP (Dmoz.org) Submission to this directory is free and it is one of the best to be listed in. It is extremely important that you read their guidelines. All submissions are reviewed by an editor and the approval process can take weeks to months. Many web site owners have waited a long time before having their web site added. It is worth the wait. Yahoo.com Adding your web site to this very popular directory will cost $299 annually. Because of the price, you will want to think about this one. Experiences with Yahoo listings are on both sides of the aisle. The best thing to do is see where your web site will most likely be listed and evaluate the conditions for that section. sbd.Bcentral.com This is Microsoft�s business directory and it will be a solid listing for you. The current listing fee is $50, which includes the use of their web site tuning service. This service will evaluate your pages and let you know if the page is ready to submit or contains errors such as under-optimization and spam alerts. It can help you optimize your pages for the keyword phrases you are interested in. SevenSeek.com This directory has a great page rank and many back links. As will all directory submissions, pay attention to the guidelines. The fee for submission is $40. Seven Seek is a general directory so just about any web site will fit here. GoGuides.org Go Guides is another great directory to get your web site into. Their web site is crawled by all the bots daily, which is a great plus. Submission is $40 for this general directory. Wowdirectory.com Wow Directory is a large general themed directory. Web site submissions are free but approval can take some time. They offer an express submit for $20 that will ensure your web site is listed within 24 hours. There are many more directories out there but these are some solid ones to get into first. In time, your web site will begin to appear in the major search engines. Most directories that charge for submission have adopted the policy started by Yahoo where the fee is for �review� only. It is absolutely vital that you read over all the guidelines to be certain that your web site will be accepted. ARTICLES A great way to generate traffic and back links to your web site is by writing articles. Here is the general process of how it works: 1. You craft a great article. 2. You submit that article to web sites geared towards web site owners needing content. 3. Owners grab your article, which contains a link to your web site, and use it on their web site. As you can see, the process is very simple. When other web site owners place your article on their web site, you will be generating incoming links all over the Internet with no work at all. This will not only lead to possible traffic but help to establish the value of your web site to the search engines�so better rankings. It is very important that your article is written well. If not, quality web site owners are much less likely to use your article and it makes you look bad. Most web site owners skip this important step in traffic building because they can not craft effective articles. If this is you, do something about it�visit Jason A. Martin right now and click on the �Articles for your web site� link. For a small fee, articles can be generated for you�and you retain full rights. Once received, simply slap your name on it and submit to places like ContentTycoon.com, Ezinearticles.com, goarticles.com, etc. This is perhaps one of the most important steps of all and after your article is written, it takes no work. The results can be extremely fast. Many articles out there are not crafted well so it is important to not formulate your writing style and perception blindly on the work of others. While many web sites that offer articles claim to �edit� them, it is more of a casual edit. TEXT LINKS The goal here is to increase the number of links from related web sites. For example, if your web site is about hot dogs, you will want to obtain links from web sites that are about such topics as: hot dogs, eating, hot dog buns, hot dog toppings, hot dog contests, etc. Obtaining a link from Joe�s Engine Parts will not help much and may actually hurt in regards to search engine rankings. After thinking up words and phrases that are related to your main topic, visit your favorite search engine and search for those items. Visit the web sites that come up and try to get your link on them. Some might exchange a link with you, some might offer a link on their web site in exchange for payment, and some might simply say no. Keep at it. IN THE END By completing these tasks, your web site will have established a solid foundation that will withstand changes the future holds. I invite you to read about ways to promote your web site, improve ad copy, and much more by visiting InternetBusinessEntrepreneur.com. Remember to always keep a sense of pride about your web site. Resist the temptations to do actions which will hurt your web site and build it with the future in mind. About the author: Jason A. Martin is pursuing a Journalism degree and has over a decade of successful Internet business experience. His informational articles can be found at http://JasonAMartin.comHe also runs http://ContentTycoon.com- a website where you can get free website content. Circulated by Article Emporium |
What Posting Articles Online did for my Google Page Rank in90 Days
by: Dr. Lynella Grant |
| What Posting Articles Online did for my Google Page Rank in 90 Days Dr. Lynella Grant Article Marketing Builds Momentum and Traffic When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I've since learned about equally important considerations--like the Page Rank of the site where it appears. Each article was written to inform and appeal to the human readers. Search engines were incidental in my mind. I wasn't systematic about submitting new ones on a regular basis so they built momentum. Nor was I careful to emphasize my website's keywords and principal theme. But I do now--it matters. Despite that, the articles already posted have been hard at work for me. My list of places for submitting keeps expanding. And it's further refined with every article posted. After a year and a half, that's a large list (nearly a thousand). And I'm a known quantity with sites and ezines that consistently post my contributions. My best-received article to date shows 181 Google mentions (with their related incoming links). Starting from Zero Online Visibility I launched a new website mid-June, 2004, using article marketing as the primary traffic-building strategy (Yellow Page Sage, getting your Yellow Page ad and website working together). The first article was a strong one, getting 135 Google cites. Over the next three months I wrote and posted seven articles related to Yellow Pages or Local Search. The website also provided extensive information about Yellow Page advertising by other authors--making it very sticky and content-rich. Creating an Article 12-pack After they were submitted to my list, I combined those seven articles with five of my prior marketing articles - twelve in all (with a link to each article). Instead of offering them as onesees, I now send the whole batch (letting the receiver pick what they want). I prepared a letter offering the 12-pack, asking if they want to receive similar future ones. That letter is only sent to websites I've visited. I'd never offer it to a site unless there's a good fit. Sending out the 12-pack is an ongoing activity, and another way to expand my list. Some websites have posted the whole set - twelve return links from one letter! Surprise! Google Noticed me! Since I was busy getting the site polished and launched, it caught me by surprise that in two months my Google Page Rank was 3/10 (the first time I checked). And the following month it had climbed to PR 4/10 - without doing anything but post seven articles. I didn't yet realize it was getting extra mileage because of the strength of my list. So moving to PR 5/10 can't be too far off, can it? Then I started paying serious attention to Page Rank--the posting site's AND mine. Page Rank shows the extra importance that Google gives to the number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank. Two Things I didn't Know When I Started Posting Articles First - I posted my articles to get website traffic and incoming links (via the Sig at the end of each article). I treated every article appearance as equivalent. But Google doesn't. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score. So I've re-assessed my list. Websites with higher Page Rank are now my "A List." Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links. Second - I didn't realize that the "Page Rank of a website" doesn't exist. Every page on a site has its own Page Rank. (Although there are ways to make every page on the website share the same Page Rank, it's not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictates the way I organize external links on my own websites. Get a Free a Page Rank Tool To assess other sites, you need a Page Rank tool. You can compare multiple sites at http://www.phplivesupport.com/google_pagerank.php Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website. http://www.lilengine.com/tools/pagerank-tool.php Articles Give your Ideas a High Profile all Over the Internet The benefits of article marketing are well documented. And if it can build your Page Rank as well, it's even a better use of your time. Start writing and posting articles that show your expertise. And start getting the traffic and attention you'd been wishing for. About the author: --Dr. Lynella Grant http://www.promotewitharticles.comUse posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts grant@promotewitharticles.com Circulated by Article Emporium |
Web Site Marketing Strategy - Article Submission To Article Directories
by: Greg Lietz |
| Every website needs traffic. It�s pretty simple really. No matter how wonderful your website design is, it will just squander in no man's land if no one ends up visiting it. Obviously, if you have a business enterprise being run on your web site, the need for traffic becomes an absolute necessity, since without traffic, no one visits the site which means you get no business. Your automatic recurring income stream is dependent on the number of visitors you will receive as you drive traffic to your web site. As far as getting web site traffic goes, there are many ways to accomplish this. There are some that market a guaranteed number of "hits" if you pay a specific price per quantity of hits. There are some companies that offer deliver bulk traffic for a certain period of time, say for a month or two if you pay a certain price. Then there are viral marketing campaigns in which you have a product embedded with your web site link that gets passed around (usually for free) to other marketers. After a while, your website link is in view of a lot different people and if the links are clicked, your web site receives traffic. These methods of driving web site traffic are well and good; some offer more benefit than others, most definitely. These methods, especially lead or "targeted" hit purchases, will cost you significant dollars over time and may or may not prove to be beneficial for the money. I have found one tactic that will definitely drive targeted web site traffic to your site. The method I am talking about to get more web site traffic is called article submission marketing. It is a powerful strategy that will end up giving you many backlinks to your web site, without you having to lift a finger once your articles have been submitted to article directories. Because of this, article marketing is now very popular among the internet marketers. How does article submission marketing work? Well, all you have to do is to write an article on a topic that has some informative content to it. The topic of your article should obviously be about what your web site is about. This is so that people that read would read your article, will also be interested in going to your web site, because the content of the article and the content of the web site are based on the same or a similar topic. You don't even really need to know much about the subject you are writing the article about since there are resources available that you can use to provide a baseline that would have enough informative content in it to get your article started. Generally, a 350 to 900 word article is all that is needed. Once you have written the article, you need to submit it to an article directory to get it published. There are many article directories to submit to. A few good article directories I know of are mentioned here http://www.theonlinearticleplace.com, http://www.goarticles.com, http://www.articlefactory.com, http://www.ezinearticles.com and http://www.articlecity.com. Once the article submission is completed to one article directory, continue to submit to others. At the very end of your article, you should include a resource box. The resource box contains a short bio about you as well as a link to your web site. Then, once your article has been submitted to many article directories, your link on the directory will provide a one way backlink to your web site, which is great for search engines to recognize your site as one that is relevent for the topic you wrote about (and what your website is about). Now, every time a user visits the article directory and reads your article, three benefits would result: 1. In the mind of the reader, you would be branded as an expert of the topic you wrote about. 2. Your link will get exposure from article submission to any directories it ends up on. 3. Copies of your article may be put on a reader's own web site, giving you even more backlinks from those new sites your article is now hosted on. Article directories appear prominently in search engine results because of all the content they contain. If you have written your articles to make good use of relevant keywords of your topic, there would be a better chance that the page where it will be hosted would appear in the results page of many related search queries. Article submission marketing is the best and cheapest way to get backlinks that you could ever want in the world of web site marketing! Additionally, editors of electronic magazines, or eZines, as well as webmasters, regularly browse through article directories looking for articles they could use as content for their newsletters or their sites. If they find your article to be of interest and decide to copy it for republishing, they may providing they keep your resource box intact. This is to avoid copyright infringement. When this is done, it gives your link even more exposure because now it is being hosted on even more web sites, article dirtectories, ezines, etc. The best thing about having your article on other web sites is that the article directories will never delete hosted articles. The possibility of your article getting picked up by editors and webmasters the world over would go on and on for as long as your article is there in the article directories. Obviously, possessing some writing skills would make the process easier. But if you are not blessed with such skills, or if you simply don�t have the time to prepare your own articles, you could always hire the services of a ghostwriter. The going rate of a 500 word article these days is somewhere in the vicinity of $5 to $15. Any amount below this range would be a bargain. Just make sure that the ghostwriter is perfectly qualified for the job and that he formally agrees to provide you with original material. Imagine the power of article submission marketing when your mass quantites of articles are submitted to the many article directories. Talk about bang for the buck - or in this case no bucks! In summary, article submission marketing is simply amazing in its simplicity and power. If you have not yet tried this strategy, do so as soon as possible, and it will be sure not to fail you. About the author: Greg Lietz is a freelance writer and internet businessman. His main website is http://www.theonlinebizplace.comwhere he provides content about internet based business opportunities and different niche interests. He also owns the website http://www.theonlinearticleplace.comwhich is a new article directory that you can submit your article to. Circulated by Article Emporium |
Web Site Analysis - A Study in Damage Control
by: WG Moore |
| Web Site Analysis A Study in Damage Control By WG Moore In my last article, �Web Analytics � Getting It Right�, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was about success. This article shows that no matter how hard you try, you can still get it wrong. This is a story about failure. It is often difficult and embarrassing to admit failure and sometimes it is even difficult to see it, even when it is right in front of us. But only by examining our failures can we hope to improve and progress. Hopefully, this article will help others avoid the same mistakes we made. Keep in mind that web analytics is not always about counting traffic. In fact, that is usually only a small part of it. It is mostly about offering better products and services, improving the website and making each visit to our website a more pleasant experience. It is also about building customer loyalty and confidence. This incident started when we received a request to cancel web site tracking service for an account. This happens occasionally, but of course, a cancellation is never a welcome sight. Try as we might, we cannot please everyone. So we learn to accept these things; it is just business. However, it is our policy to investigate every cancellation and try to determine what went wrong. Once someone has decided to cancel, there is nothing that can be done about it. It is too late. Any damage has already been done. We know that we cannot recover a lost account, but we always try to learn something that will help prevent such things happening in future. The first thing we did that morning was to close the account as requested and issue a credit. We then wrote to the web site owner and informed them that their request had been taken care of. We made no excuses nor did we try to recover the account. But we did ask for help in understanding why they were unsatisfied. We asked a few simple questions as to the reasons for the cancellation and what we could do to improve the service. Our request went unanswered. Next, we looked up the account details to see what we could learn. We were shocked! This account had been open less than 24 hours! Not even one full day. To be honest, this stung. It was almost personal, a real slap in the face. It was not so much that we had lost an account, but that it happened so quickly. Such a thing had never happened before, so it was a rude awakening. Once we located the account, we were able to �drill down� to see every aspect of our client�s visits to our web site. The original visit came from someone searching for a way to monitor traffic on multiple websites. This was indicated by the keywords used in searching the web. In the one day that we did business, they made three visits, looked at 96 pages and spent an average of 14 minutes and 7 seconds on each visit. The average of 26 seconds per page is a bit long, but the 96 pages visited are what really caught our eye. Bear in mind that that was not 96 different pages, but simply 96 page visits. Some pages were visited several times. Our visitor detail page lists each page in chronological order as it occurs. This lets us see exactly what visitors find of interest and gives us some idea of what is going on in their minds at the time. Keywords and on-page links tell us what subjects were important. In this case, our visitor went directly to the products page to see what we had to offer. They next looked at the pricing page to see if it was affordable. They returned to the products page using a link that discussed our risk-free, money back guarantee. So we know this was an important consideration. They then started the purchasing process, but changed their mind and went back to the pricing page for another look. From there, they returned to the buying process via a link that talked about a special offer we had at the time. So now we also knew that the offer had appeal. In fact, our guest made three attempts at buying the product before finally completing the sale. The very fact that they did buy on the first visit is also a bit unusual. Most people shop around and come back several times before buying. But there was not enough time between visits for this to have been the case. But then again, perhaps they had been shopping around before coming to our site. So this alone was not given much weight. It was just something we noted. Next, our new client followed the usual procedures: going to the login, changing the default password, setting up the account and looking at the reports. From here, the first signs of confusion and uncertainty begin to show. Our client next went back to the products and pricing pages. Since no links were used from these pages, we are not sure what they were looking for. But they again returned and logged in and tried to look at statistics. A few minutes later, they returned again to the product and pricing pages for another look. Finally we began to get a hint of what was wrong. Our client now went to the tutorials and features pages, examining at length an article on analyzing the website data. Then back again to the statistics analysis. So now we begin to see that our client was unsure of exactly how to go about gathering and using the information from their website. From here their confusion seems to increase. They went again to account setup and then to the help pages. They repeated this process several times over the remainder of the last two visits. Finally, they gave up and cancelled the account. Our next step was to examine our late client�s site setup parameters. We found that certain fields were not set up correctly, confirming our growing suspicions that our instructions were not clear enough. By looking at the pages visited and examining the subject matter of those pages and links, we know that our visitor became frustrated at not being able to see statistics being gathered in real time from their site. And the most telling feature of all came from examining the client�s web pages. They had never installed the tracking code on the pages so that statistics could be gathered in the first place! And indeed, there were no records from this account in the database. This made it obvious that although we had sent them the tracking code to be placed on their web pages, we failed to provide guidance that showed exactly how and where to install the code. We failed to explain its importance and how it worked. This was a very basic and stupid mistake. Most of our clients are pretty tech-savvy, and since we had never had a problem like this before, we had forgotten that not all of our customers are technically proficient. As if that were not bad enough, our whole business was supposed to be focused on the small web sites. It should be obvious that these people were not likely to be technical people. So what did we learn from all this? First and foremost, our communications were bad. This client never asked for help. But then, no one should have to ask. We should have offered it right from the first, along with an easy link to reach us. We should have made our introduction more personal, giving a sense of friendliness and concern. We also learned that our tutorials did not answer our client�s questions. Neither did our help files. Now we have had to re-think our entire presentation and procedures. We have begun a process of updating and rewriting our tutorials and help files, adding video demonstrations and more graphics and examples. We have added help notices in our introductory email to new clients. Even though it was only one customer out of many, it was a very important customer. They all are, as this quote from Brent Oxley of Hostgator shows: �One unhappy customer is worth the weight of 1,000 satisfied customers in terms of how they can affect future business, so we strive to keep as many people happy as we can. We may receive 500 letters of praise in a month, but it is that one letter of dissatisfaction that keeps us up at night wondering how we can make things better.� The process of updating our site is still in progress. It is not an easy job. Some items have been completed, but it will take some time to get around to them all. A website is a constant process of change and improvement. Nothing stays the same for long in the internet world. We made the mistake of getting too complacent. It took a harsh reminder from a dissatisfied client to set us straight. It is too late to bring that customer back. They are gone forever. But perhaps we can prevent such a thing from happening again. Perhaps you can use our failure to build on your success. I hope so. -0- About the author WG Moore is a web analytics specialist with over 20 years of hardware, software and web development experience. Visit http://www.webstatsgold.com for more articles and information on web analytics. You may contact him at will@webstatsgold.com Copyright 2005 by WG Moore Permission is granted for this article to forward, reprint, distribute, use for in ezines, newsletters, websites, to offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and this resource box is included. About the author: WG Moore is a web analytics specialist with over 20 years of hardware, software and web development experience. Visit http://www.webstatsgold.comfor more articles and information on web analytics. You may contact him at will@webstatsgold.com Permission is granted for this article to forward, reprint, distribute, use for in ezines, newsletters, websites, to offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and this resource box is included. Circulated by Article Emporium |
Build Trust Through Ezine Articles
by: Timothy Ward |
| People are by nature untrusting. We start out as children trusting any and everyone but as the years roll by and the heartaches mount we learn to trust fewer and fewer people. I have a saying that I've lived by for many years: 'Trust no one but your Mama-and keep one eye on her'. I know it sounds a bit paranoid but it makes my point. You have to be very careful who you allow yourself to trust. Hopefully, one of the first lessons we learned online was to be even more cautious of who we trust. Cyberspace is full of cheats, thieves and swindlers. And for every outright criminal on the internet there are ten indirect criminals who'd say and do almost anything to get you to buy from them. We all get bombarded with this dishonesty every time we log onto the World Wide Web. So how can those of us who are honest stand out in the crowd? Simple: By gaining the websurfer's trust. I've found a great way to earn trust online is through writing articles. When you write an article you give readers a chance to form an opinion about you. If what you've written makes sense then people will generally form a good opinion about you. And any opinion formed about you transfers to your website and all products offered on it. Now imagine what happens if someone reads 3 or 4 of your articles. Not only do they gain valuable information but there's also a relationship growing you and the reader. And what is the basis for any relationship? You guessed it: TRUST. So take a break from surfing the Net and start writing an article about your website or some related topic. Not only can this article drum you up some extra traffic, it can also help you to gain the trust of your readers. And trust goes a long way in cyberspace. About the author: Timothy Ward moderates Free Ezine Articles, an announcement list for quality ezine articles. All writers are encouraged to join and promote their work. Visit: http://www.ezinearticles.eshire.net Circulated by Article Emporium |
Articles - They Really Work
by: John Pierce |
| Several years ago I began an online business. At the time, the field I was entering was not all that crowded, search engine algorithms were much easier to manipulate, and links from relevent sites were not too tough to come by. In short - if you wanted traffic, and were willing to do a little footwork, you could get it. Over the past few years, things have changed. Almost by accident, I stumbled upon a method for increasing, quite dramatically, the number of visitors to my website. It turns out that almost everybody can design a really cool website...but very few people can write an interesting article. Writing is not a skill which is crucial in todays world, and very few can do it well. (I, on the other hand, have the opposite problem...it's one of the few thing I can do well) So, what is a webmaster to do if he wants to provide well written content to his visitors? Obviously, he needs to get somebody else to write it for him. That leaves two options: 1. Pay cold hard cash to a professional writer. 2. Find a way to entice good writers to write good content for free. 3. Trade something of value for well written content. My father once told me that there's no such thing as a free lunch. I believe he was correct, so option 2 is out. That leaves paying or trading as the only viable options. Most webmasters have opted for trading. But what, you may ask, do they have to trade? The trading arrangement which has evolved is one of wriiten content in exchange for a hyperlink. Hyperlinks are gold in today's Internet economy. The more links a website has back to it, the higher it will rank in the search engines. Therefore, if I, as a webmaster, can obtain several hundred relevent links to my website, my search engine rank goes way up, and I end up with a ton of visitors. Do you see the possibilites? If you're a decent writer, you can end up having your articles published all over the Internet, with hyperlinks galore pointing back to your website. "But how" you ask, "do I hook up with website owners who will publish my articles?". Basically, there are several large article repositories online which will allow you to post your articles. Some of these are: Go Articles Article Beam iSnare Article Factory Ezine Articles There are actually quite a few more, if you do a search in Google. Write a few articles, post them, and see what happens! About the author: John Pierce is the owner and webmaster of http://articlebeam.com Circulated by Article Emporium |
15 Ways to Promote eLearning Programs
by: Catherine Franz |
| Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses. In the mid-1990s, the teleclass format began and was named, distance learning. During these early years, learning institutions, particularly universities, were chief users of this format. Mainly due to the large equipment investment needed at that time. Now, due to technology changes and cost reduction, people can give and attend ePrograms without leaving their chair or selling their first child. No parking challenges, auto expenses, or travel time required. Another benefit to learning by phone is that your listening skills will reach new heights quickly. In 2003, technology allowed a single conference line to expand from 30 to 150 participants per line. Affordable conference lines were previously only available in certain states, Florida and Nevada. Now other states, like New York, are jumping in on this bandwagon with affordable rates. Currently, a 24/7 conference line, is available to rent around $600 a year. An alternative is to rent the line by the hour. This can range between $10 to $20 per hour depending on the service features desired. You can also share a line with one or two others to reduce your cost. I recommend finding line-share partners who are in other time zones, it makes sharing easier. Zero-cost teleconference lines at available at http://www.mrconference.com and by other vendors. Most of these services have flaws that range from automatic disconnect if no voice is detected every 8 to 10 minutes, to being blocked from entering the call because of overstressed lines. I recommend the leader dialing in 5 to 10 minutes early to secure the line, however, this doesn't mean that all participants may not experience over trafficked busy signals. Actually, teleprograms will not take the place of "being there" for all people. The skills and experience of the teleclass leader or host can also make or break the learning experience. There are just as many teleclass leader styles as people. If you have never experienced a teleclass, I recommend attending four or five before deciding if the format is or isn't for you. 15 Tips To Help Promote Your eLearning Programs 1. If you produce your own eNewsletter, electronic newsletter, or eZine, electronic magazine, or printed newsletter, add an eLearning announcement section. 2. Contact other newsletter editors and ask to have your program announced in their issue. You can swap ad space, your ad for their ad, exchange ad space for participation, offer a commission option, purchase the ad, or pay per click-through. I don't recommend paying for click-throughs unless excellent tracking systems are in place. In order to attract, make sure their target market and yours match. 3. You can also use pay-per-click through search engines like Google�s AdWord program. If you go this route, I suggest you purchase an ad analyzer software (about $100) or a service (average $19.95/month) to maximize time and reduce mistakes. 4. Place notices all over your web site -- especially your main page -- about the program. Remember: posting announcement notices is actually passive marketing. You will still need to pull visitors to the site. 5. Write and distribute Internet articles on the same subject. Unable to write, hire a ghostwriter. Allow four to twelve weeks for this process to begin pulling visitors to your website. The number of articles distributed will proportionally be your return. My low end measurement has been: 1 article = 10 visitors or more = 8 new eNewsletter subscribers = 1 sale. High end: 1 article = 350 new visitors = 125 new subscribers = 10 sales. This is now one of the top five Internet promotion building attractions. 6. Since ePrograms don't require people to be physically present, attendance is now open internationally. Thus, you will want to distribute information about your eLearning opportunity globally. Find places in other English-speaking countries like the United Kingdom, Canada, Australia, and New Zealand. If you speak a foreign language, you can even offer the same program in that language. Spanish speaking ePrograms are in high demand. 7. Mention your eProgram on other ePrograms you attend. You can slip it in with a question or when presenting your personal information to the class. 8. Add a promotional paragraph about the program to all your outgoing e-mails, called signatures in Outlook. Choose HTML design in your software and add a picture of the leader/host along with a link to where someone can register or find out additional information. 9. Join market-rich discussion lists, billboards, or chat rooms. If direct solicitation isn't permitted, sell gently through your signature or indirect questions. 10. Write a press release for each eProgram. Become a member of PR Web http://www.prweb.com/. Membership is fr*e*e. This number one website attracts a very high percentage of media personnel. 11. Accumulate a list of all the local newspapers that offer fr*e*e community event announcements. Inquire into their deadline and submission requirements. You will also want to ask how can may confirm receipt of your information. They don't intentionally leave information out, however, they move at a fast pace and things do get lost in the shuffle. Special note: Most community list ads are for fr*e* events. Use a three-ring binder to record the advertising information. You can also save the information in your e- mail software, like Outlook, and your Internet browser software, in a separate "Community newspaper" section. However, if the hard drive crashes, make sure the information safe. Due to the value of this information and the amount of time you spent accumulating it, you still may want to keep updated printouts just in case. Even a backup diskette in the binder. Having a paper version also helps when the computer is off or you need to transport the information. This is also a great item to delegate to a virtual assistant. 12. Add your announcement to your telephone answering script. Change it whenever you are offering a new eProgram. Give instructions as to how to register -- and it�s important to make this as easy as possible for them. Don't forget some marketing tidbits of "what�s in it for them (WIIFM)" to register and do it now. 13. Use fr*e*e ePrograms or offers to provide a taste and attract participants to register for longer paid programs. Offers can include: ebooks, ecourses, special reports, or even a professional white papers. Offering a transcription of the program or an audio copy is another great offer. 14. List your class in teleclass directories. Some directories require that you attend their particular teleclass-leading course. A big downfall in time and expense in the short-run, however, good investment for the long term. Here are a few directories to get you started: http://www.seminarannouncer.com http://www.teleclass4u.com http://www.teleclasslive.com http://www.teleclass.com http://www.thefeelgoodplace.com/freetele.htm http://www.Yahoogroups.com -- over 30 places to post your eProgram listing. 15. If you give speaking engagements or even when you participate in other events, seminars, workshops, give out flyers on your eProgram. Works well in networking groups too. Take the flyers to the libraries, senior and civic centers. FYI, names of ePrograms can seem confusing at times, however, there is a standard for what to expect depending on the name. A teleseminar usually has very little interaction between leader and attendees. It is set up to instruct and participants to solely listen. Sometimes a brief Q&A period is spaced in-between subtopic changes. On the other hand, a teleclass provides more time for participant to participant or participant to leader interaction. It has a higher ratio of free forming. A teleclass format copies more of the workshop atmosphere. A teleprogram, is a teleclass delivered over a period of time, like a class at a learning institution. The term eProgram is a compilation, or overview term, of all electronically delivered learning programs. About the author: Catherine Franz, a Business Coach, specialized in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com blog: http://abundance.blogs.com Circulated by Article Emporium |
10 Helpful Tips For Running A Profitable Web Site
by: Dan Brown |
| 1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all. 2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site. 3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site. 4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number. 5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version. 6. Make sure a least 50 f your content is original. The other option is to offer something else original other than content, like software or an online utility. 7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc. 8. Publish a FAQs for your business, product and web site. They could have questions about multiple parts of your business. 9. Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave. 10. Organize you web site in logical and profitable sequence. You don't want to give a freebie before they learn about the product(s) you're selling. About the author: Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program, which is due out July, 2005. http://www.zabangaffiliate.com/ Circulated by Article Emporium |
5 Good Reasons For Using Yahoogroups To Start Your Own Ezine
by: Silvia Hartmann |
| List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know ... If you are new to Internet Marketing, or just new to the way of web business, and there's all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you. 1. EVERYBODY Knows ... ... what a Yahoogroup is, and even if they don't, they'll soon pick it up. By using Yahoogroups, you are tapping into a long, long established institution that is globally known and trusted; this will make it much easier to get people who don't really know you yet to subscribe to your ezine or newsletter. 2. Yahoogroups are very easy. Even for absolute beginners, Yahoogroups are easy to set up and easy to manage. You don't have to worry about the vagaries of AOL emails, double opt in procedures, anti-spam declarations, unsubscription features or any of it, it's all taken care of for you. They also come with little sign up boxes and buttons, and the admin interface, although not exactly intuitive, can soon be worked out by trial and error. 3. Yahoogroups messages don't get caught in spam filters. Spam filters are the SCOURGE of ezines and email delivery. When you send your messages via the Yahoogroups delivery system, this is not a problem; as Yahoo is such a mega beast, it has its own exceptions in mostly all spam filters known to mankind and your messages WILL at least reach their intended recipients. 4. Yahoogroups have useful extra features. You can do a lot with a Yahoogroup if you are willing to spent some time on it. Weblinks, an attractive group page, bookmarks, file downloads and more are all available for the beginner web entrepreneur to optimise and use, easily at that. 5. Yahoogroups are FREE. Alright, so the group messages carry third party advertising, but that is a very small price to pay for access to a system that can easily and very elegantly serve hundreds of thousands of messages, that is reliable and steady and so well known. Other than that, there are no set up fees, no ongoing charges, and it's there for you whenever you want it. Once you are ready to do so, you can export your list and put it on your own personal commercial list server systems, complete with technicians who take care of everything behind the scenes - until then, and if you haven't done this before, to simply use Yahoogroups for ezine delivery is a really good way to get started with your ezine and to build up your subscriber base. About the author: Silvia Hartmann is the author of MindMillion. You can get a GREAT free wealth booster course written by Silvia at http://mindmillion.com/60/ Circulated by Article Emporium |
5 Critical Promotion Mistakes People Make With Articles
by: Jim Edwards |
| (c) Jim Edwards - All Rights reserved http://www.thenetreporter.com ===================================== Did you realize that writing and publishing articles online represents one of the best-kept website traffic secrets? It's true! In fact, if you learn some basic principles, you can drive thousands of visitors to your website without spending any money on advertising. Publishing articles not only establishes you as an expert in your chosen field, but also allows you to fly under the natural "radar defenses" your prospects have against advertising. But, beware! My experience as a syndicated newspaper columnist has shown me that people who would otherwise succeed massively promoting with articles actually fail because they consistently make one or more of these five critical mistakes! Mistake #1 - NOT Defining Your Target Audience Many article authors make the serious mistake of not clearly defining a niche audience before writing their article. Successful article authors always know the exact "niche" audience they want to reach before they write the first word. When targeting your audience, remember this rule: Narrow and Deep! Always pick an audience with a specific, pressing, or major interest in a narrow topic! Mistake #2 - Spamming Ezine Editors In their desire to cover as much ground as possible, many article authors resort to spam techniques for submitting their articles. Instead of tightly targeting appropriate ezines that cater specifically to their audience, these authors try to hit "everyone." By trying to save time, they actually waste every minute spent writing their article because most ezine editors will just delete their submissions as spam! Mistake #3 - Milktoast Topics You can write the best article in the world, but if your headline doesn't grab a reader's eyeballs and pull them into your article - you lose! Article authors should spend at least half as much time writing the headline as they spend writing their actual article. In fact, an "average" article can get superior results simply from having a great headline at the beginning. Mistake #4 - "What's In It For Me" If they manage to make it past the first 3 pitfalls, many article authors trip on their shoelaces at this stage of the process! Don't write about what you want to write about, only write on topics of high interest to your target audience. In other words, give them exactly what they want and they will love you. Nobody cares how much of an expert you rate on a particular topic until they know you can deliver information they need in a way they can use - now! Mistake #5 - "No Shoe Polish" You could write an article worthy of the front page of the Wall Street Journal, but as soon as somebody spots a typo or misspelling, they immediately put your article lower than a Sunday sales circular. Seriously, if you want to undermine all the good you can do with a great article, send it out without proper spell- checking! No matter what product or service you sell, once you understand the promotion power of free articles, you'll never look at website traffic generation the same way. But remember, if you abuse the power, spam ezine editors, or blatantly pitch people instead of providing real information, you might as well skip the whole process altogether. About the author: Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link! Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com Circulated by Article Emporium |
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